Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hello, world! We are Gaida and Rara, a bestfriends who share the same hobby, which is making poetry. Now we are trying something new, spoken poetry. We try to celebrate honesty with spoken poetry. All of the poetries that we read are made by us. We hope that you enjoy!
Hello, world! We are Gaida and Rara, a bestfriends who share the same hobby, which is making poetry. Now we are trying something new, spoken poetry. We try to celebrate honesty with spoken poetry. All of the poetries that we read are made by us. We hope that you enjoy!
[POETRY] If you find a woman who is crying her heart out, just stay beside her. She wants your fingers to wipe her tears the same way she erased your fears. She wants your presence to take away her sadness just like when you were aimless. She wants your embrace to calm her storms and teach her to love her own thorns. And if you find those women, who fight and give light, who love and aim high, who fall and stand tall, who hustle and settle; just stay anyway. For a woman was born to be her own armor, but she also needs an anchor. Just stay. Because she will run in to you, right away. Jakarta, July 22, 2019 | Gaida & Rara…
[POETRY] Let me see your dawn. Let me understand your colors each time you want to disappear and replace your space only for your sun. I want to see the sight of hope which saturated in every inch of your sky. I'll let you be the alpha and I will follow your footprints. Let me dive down deep into your flaws. So I can see what kind of scars that you have which make you feel insecure and unloved. I want to stop all the bleed and be your very first aid. You can be the weakest version of you. I'll put you in my embrace every night so you will feel that everything will gonna be alright. Let me see your dawn, cause I'll be your dusk. Jakarta, July 13, 2019 | Gaida & Rara…