How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder)

The Influence Factor by The Influencer Marketing Factory

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder.

Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between regional and global campaigns, the intricacies of building out such campaigns, and much more!

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Show Notes:

(00:55) - Explore Lubna’s mission, notable achievements, and underlying purpose

(04:35) - Navigating the transition from a PR career to the realm of social media

(08:54) - Embracing real-time feedback and diverse modes of communication

(10:54) - Distinguishing between global and regional campaign strategies

(13:55) - The significance of emotional resonance in marketing

(17:00) - A deep dive into the execution of the "My Shade My Story" campaign

(22:29) - Tailoring storytelling techniques for the unique preferences of Gen Z and Millennials

Check out some of our previous episodes:

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• ⁠⁠⁠TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez⁠⁠⁠⁠
• ⁠⁠⁠⁠Retaining Influence w/ Conor Begley (CreatorIQ)⁠⁠⁠⁠⁠⁠

• ⁠⁠⁠⁠⁠⁠⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠⁠⁠⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠