How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten

The Influence Factor by The Influencer Marketing Factory

In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth.

The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age.

Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies.

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Show Notes:

(01:52) - Brandon's career path

(03:50) - Experience takeaways

(06:43) - Social evolution

(10:57) - Offline to in-store

(15:47) - Key marketing indicators

(19:25) - Smaller-scale businesses

(24:35) - Identifying audiences

(27:47) - Hiring social leads

(30:32) - Attention garnered by culture

(32:35) - Measuring impact

(38:07) - Merging of media

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