Marketing that actually moves the needle — built for GCC professionals ready to lead. If you’re a marketer, entrepreneur, or business leader in the GCC (Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman) who’s tired of noise, trends, and guesswork — this podcast is for you. Hosted by Aziz Musa — ex-CMO, youngest public company CEO in the UK, and founder of one of the fastest-growing agencies in the Middle East — The Impact Lab brings you real-world marketing strategies, career growth frameworks, and the systems behind high-impact campaigns. Topics we cover: Digital marketing strategies that work in the GCC How to grow your career in marketing — fast AI in marketing (and the trap it creates) Growth tactics used by top agencies and CMOs Personal branding, leadership, and visibility Deep dives with GCC business leaders and innovators Arabic subtitles available on YouTube. New episodes every week on Spotify, Apple Podcasts & YouTube. Cut through the noise. Learn what actually works. Make your impact.