#85: Yael Shemer on Prioritizing Relationships while Building a Company

THE IDEALISTS.

In this episode: THE IDEALISTS. speaks with Yael Shemer, co-founder and Chief Customer Officer of TULU, an on-demand platform that operates in residential buildings and student housing, providing residents with access to household items they can rent by the hour. Tulu has raised over $30 million dollars and operates in 22 cities serving 50K people worldwide.

In 2023 she was selected as a Forbes 30 under 30, and today she is inspired more than ever to help advance technologies on mitigating climate change, circular economy, and promoting responsible consumerism.
What we learned: When first starting her company, Yael adopted different masks to be taken seriously in the tech world. In this episode, she shares the practices and mindsets she adopted to become authentically whole and to prioritize the relationships and self-care practices that mean the most to her.

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