How to Promote your Independent Film - Marketing Strategy with Rosa Camero

The Honest Filmmaker

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This week I spoke to Rosa Camero. Rosa has been a film publicist for over 15 years and has worked on massive productions like the Twighlight Saga, Warm Bodies and Divergent.
Rosa talked about how she got into the industry and she gave me her tips on how to market your own film, how to find out who your audience is and where to find them.

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1. Introduction (00:00:00)

2. What does a Publicist do? (00:00:44)

3. How did Rosa become a publicist? (00:01:49)

4. Helping Filmmakers promote their films (00:04:25)

5. The most important step in promoting your film (00:05:40)

6. How to figure out who your audience is (00:07:59)

7. Thinking about marketing before you start filming (00:10:52)

8. Advice for getting over the embarrassment of talking about your project (00:12:10)

9. Genres that are easier to promote (00:14:06)

10. Advice for filmmakers working with a publicist (00:15:42)

11. Film stills and assets for promotion (00:18:04)

12. Working on the Twighlight Saga (00:20:34)

13. Working the red carpet (00:22:49)

14. Dealing with the press - good press and bad press (00:24:48)

15. Is product placement attainable for low and micro budget? (00:26:46)