How Selling to Major Retailers Almost Stalled SkinKick's Growth and Why They're Now a Digital-first Brand

The Harvest Growth Podcast

Inventing a new product, getting it into big stores and selling millions of units is the dream for most entrepreneurs. But landing a shelf space does not guarantee success. Matty Schirle, Founder and CEO of SkinKick, a natural skincare brand whose products have amazed all who has seen or used them - customers, journalists and retailers. Unlike most, Schirle was not obsessed with getting on retail shelves at the start - he planned to build awareness and make millions in sales online before approaching retailers. But he was soon approached by Target.

Schirle also talks about the common but serious errors to avoid when going digital-first and why you need a positive approach to failure in business and entrepreneurship. We are sure that you will enjoy his unique and entertaining story.
In today’s episode of the Harvest Growth Podcast, we’ll cover:

● Why it's better to build awareness and demand for your product before selling to major retailers.

● Why you should put the customers’ needs first in product development and marketing.

● How to choose the right digital agency for your company without wasting time or money.

● How failure can provide immense learning and growth opportunities for new entrepreneurs.

● And so much more!

Visit www.skinkick.com to learn more about their innovative skincare products made with natural formulas for clearing acne, blemishes and breakouts - and to help you fall in love with your skin again.

If you need someone to talk to about your entrepreneurial journey, Matty Schirle is happy to lend his listening ear. You can contact him anytime at [email protected].

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!