BUILDING A NICHE BUSINESS THAT ENSURES FAIR PAYMENTS | With Wayne Coleman and Dr. Mike Smith | The Great Business Stories

The Great Business Stories of St. Louis MO

In an interview with Dr. Mike Smith, Wayne Coleman, Managing Director at Armanino and founder of a royalty compliance organization, shared his journey from auditing for Johnny Cash to building a niche business that ensures artists, companies, and licensees receive proper royalty payments. In 1971, Coleman leveraged his CPA skills to design audit procedures for entertainment contracts, working with legends like Michael Jackson and institutions like Motown. Over the decades, his business evolved alongside technological advancements, shifting from physical record audits to navigating the complexities of digital streaming and global intellectual property valuation. Now part of Armanino, Coleman reflects on his growth, emphasizes the importance of skilled teams, and envisions a bright future with continued opportunities in a digital-first industry, inspiring the audience to embrace the potential of this evolving landscape.

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