002: How and why we do all-hands live chat

The GoSquared Podcast

In our second episode, Sinead and James discuss how we implemented "all-hands" live chat at GoSquared. Live chat has become a hugely popular channel for businesses to talk to their customers, and seeing as GoSquared helps companies all around the world on this topic, we thought it'd be helpful to share how we handle customer communiction via live chat – from sales, to product, to customer success. Key areas of our discussion include: * Live chat as a sales tool AND a customer support tool. * Why we started doing all-hands live chat. * The benefits of live chat over phone and email. * The challenges of implementing all-hands live chat. * Out top tips for implementing all-hands live chat in your own business. We hope you enjoy the episode, and for further reading on the topic, check out this post: https://www.gosquared.com/blog/all-hands-live-chat