Navigating the New Realities of Managing Practice Reviews with Jessie Pressman, Head of Consulting, People + Practice

The Golden Age of Orthodontics

Feedback is the cornerstone of your practice’s professional standing. Both patients and referring doctors actively search for reviews, underscoring the pivotal role that effective review management plays in shaping and maintaining your good reputation. Today, Jessie Pressman, the Head of Consulting at People + Practice, will impart crucial insights into navigating patient reviews. Drawing upon her extensive experience in overseeing the reputations of orthodontists, Jessie will provide proven strategies for addressing negative feedback and offer guidance on responding to positive reviews. And remember, for forward-thinking Orthos, there has never been a better time to be an Orthodontist. It’s the Golden Age, so take advantage of it.

IN THIS EPISODE:

• [0:00] Dr Leon introduces today’s topic: Managing Your Reviews with Jessie Pressman.

• [3:06] Jessie explains how managing a practice’s reputation has changed over the years and ways that you can collect positive feedback.

• [7:04] Jessie discusses what strategy and approach she has made to the People + Practice Program and gives examples of how her approach has resolved issues.

• [11:20] Jessie explains what to do and say when you get a negative review and why you never apologize.

• [15:47] Jessie outlines the times you don’t respond to a review and when to report them to Google.

• [19:31] Jessie recommends some tips regarding getting reviews and responding to them.

KEY TAKEAWAYS:

• [4:13] There are ways to collect positive feedback from your patients. The tip is to ask for a review. When someone is happy, they don’t think of leaving a review. You have to ask by prompting the client for a review.

• [4:53] Google is the search engine where you should spend your time and energy cultivating and responding to reviews. Facebook is no longer the preferred platform to use. Google is King.

• [14:10] There are legal reasons you should never apologize for a patient's bad experience in the office. Be very careful that you do not violate HIPAA laws.

RESOURCE LINKS

People + Practice - Website

Leon - Email

Amy - Email

People + Practice - Email

Jessie Pressman - Email

People + Practice Blog - Jessie Pressman

BIOGRAPHY:

NEW YORK, Oct. 3, 2023 /PRNewswire/ -- People + Practice LLC, a leading marketing agency specializing in strategic consulting and brand development for healthcare practices, is thrilled to announce the appointment of Jessie Pressman as Head of Consulting. This strategic step signifies an ongoing commitment to enhancing consulting services, coupled with a robust investment in team development.

Jessie is passionate about fueling practice growth for the doctors and teams that make healthcare happen. Her 20 years of experience managing people and marketing for small businesses, combined with her positivity and innovation, has fueled People + Practice's growth over the past decade. With an eye for efficiency and growth opportunities, Jessie will lead the People + Practice team of Growth Consultants, who serve a diverse range of clients across the country and abroad, helping them navigate the complex marketing landscape to achieve their business objectives. Her focus will be on providing strategic guidance and actionable solutions.

"As Head of Consulting for People + Practice, I'm excited to help our team of consultants grow in their careers, stretch their creativity and uncover growth opportunities for practices. I'm eager to help our company scale, but it's equally important to me to build upon the agency's core values of creating a meaningful and inclusive work environment that allows for work-life balance," said Jessie about her commitment to the company. "People + Practice has always supported me and I'm eager to continue extending that support to our team."

Jessie's extensive expertise spans multiple industries, including technology, healthcare, finance, and consumer goods, and she has previously served in executive roles at Bluewolf (an IBM Company) and BSL Concepts. She has consulted with nameworthy brands like Sony Music Entertainment, The Hearst Corporation, HBO, Ogilvy & Mather and Time Inc. Jessie is a proud Brandeis University alumna, a committed New Yorker and a bookworm.

"We are delighted to announce Jessie Pressman as our Head of Consulting," said CEO and Co-Founder Dr. Leon Klempner. "Her exceptional talent and passion for delivering strategic solutions align perfectly with our vision to provide unparalleled marketing consultancy services. Her unique ability to analyze market dynamics and identify untapped opportunities will be instrumental in driving measurable results for our clients," concludes Klempner.

About People + Practice LLC: People + Practice LLC is a leading marketing agency specializing in strategic consulting and brand development. We help our clients navigate the ever-changing marketing landscape and achieve their business objectives through innovative strategies, creative solutions, and measurable outcomes. With a team of seasoned professionals and a deep understanding of diverse healthcare industries, we deliver exceptional results and drive sustainable growth for our clients. For more information, visit www.pplpractice.com.

QUOTES:

“I saw practices who had never seen a negative comment come through in five or six years and suddenly start receiving negative comments, two, three times a month, which is concerning for practices because your reputation online means a lot. Prospective patients and referring doctors are looking at those. It's your name. So, there has been a spike in negativity, and we need to work to combat it.” Jessie Pressman

“Another pro tip is to respond to the positive reviews. People love getting a response from you as a practice. It looks fabulous for prospective patients coming and looking at your page. Also, it's great for SEO. Again, we want to ensure that that is integrated into our marketing, which helps raise the profile.” Jessie Pressman