262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Meet Roland Frasier: a serial entrepreneur, esteemed business strategist, and marketing maestro. With five businesses under his belt, all featured on Inc. Magazine's list of fastest-growing companies, Roland is the epitome of business acumen.

He doesn't just build businesses — he scales them to new heights. His fervor for business growth, penchant for fostering enduring connections with fellow entrepreneurs, and knack for spotting emerging opportunities embody the game changing mindset.

In this episode of The Game Changing Attorney Podcast, Roland and Michael Mogill take a deep dive into:

• The commonalities of the most successful businesses
• Why once-in-a-lifetime-opportunities are more common than we assume
• How to scale your law firm through strategic acquisition

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Show Notes:

02:19 – Roland’s early days as an entrepreneur

03:58 – Why Roland went to law school

05:14 – Roland’s thoughts on the hourly billing model

07:08 – The impact of outside capital investing in the legal industry

09:42 – How Roland determines the proper value of a business

13:22 – The different levers that can be pulled to scale a law firm

15:34 – How to acquire a business when you have little to no capital

16:50 – The concept of leverage when acquiring or scaling a business

21:40 – The “red flag” factors to watch out for when considering a business acquisition

23:45 – Roland’s biggest business regret

25:48 – Roland’s biggest business victory

28:24 – How Roland prepares for business ventures across new and different industries

30:49 – The commonalities between the most successful businesses

31:36 – The commonalities between the least successful businesses

34:15 – How to navigate threats in your market and capitalize on opportunities

36:31 – The power of a world-class brand

40:05 – The skills that every leader should have to put their businesses in the best place to succeed

44:08 – The best advice and the worst advice that Roland has ever received

45:21 – What keeps Roland engaged, energized, and excited today

47:21 – What being a game changer means to Roland

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Links & Resources

• Roland Frasier
• Skinner Studies on Operant Conditioning
• Rule 5.4
• Facebook Groups
• McKinsey & Company – Customer Experience: Creating Value Through Transforming Customer Journeys
• Amazon
• Andreessen Horowitz
• Rolls Royce
• Bentley
• Mercedes-Benz
• Game Changers Summit 3

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Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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• #249 Codie Sanchez — Maximizing Income
• #223 Chad Willardson — Achieving Financial Freedom
• #201 AMMA — Take the Stairs: The REAL Path to Growth