Brand Safety Versus Your Podcast

The Future of Podcasting

Companies are joining forces to consume your content and then put a label on it. Is this a good thing or a bad thing for your podcast? What is your definition of hate speech? Did you know your podcast could get in trouble because of what T-shirt you were wearing?

Your Hosts

Find Dave at schoolofpodcasting.com

Find Daniel at theaudacitytopodcast.com

Mentioned in This Episode

Barometer

NewsGuard and Barometer Unveil Episode-Level Misinformation Detection for Podcasts

GARM: Brand Safety Floor + Suitability Framework (PDF)

About Barometer

Barometer is an AI-powered brand suitability and contextual targeting solution for podcast advertising. Our patent-pending AI Brand Integrity Cloud uses natural language processing to analyze podcasts based on industry-standard taxonomies, including the IAB Content taxonomy 3.0 for contextual targeting and the Global Advertisers for Responsible Media’s (GARM) Brand Safety Floor and Suitability Framework. Our solutions drive radical transparency across the entire audio ecosystem, building trust between the buy and sell sides to usher in a new era of scale and maturity in podcast advertising.

About Audiohook Audiohook is the leading demand-side platform (DSP) built specifically for audio. Representing the largest reach of audio, brands, and marketers are able to scale audio campaigns across streaming, digital radio, and podcasts with Audiohook. Moreover, marketers can leverage key integrations with Barometer, Liveramp, Podsights, Podscribe, Magellan AI, Veritonic and many more integrations.

Timeline / Chapters

00:00:34 - Disclaimer 00:02:13 - Brand Safety 00:03:26 - Brand Suitability 00:04:45 - IAB Example 00:05:11 - Spotify Mistake 00:05:50 - AI Still Needs a Human 00:06:54 - Safety Definitions 00:08:26 - Painting With a Wide Brush 00:13:55 - Early Podcast Sponsors 00:15:24 - AI Getting Confused 00:16:06 - Safety Issues Making Advertisers Nervous 00:16:44 - Recreational Outrage 00:25:58 - Hate Speech 00:27:25 - Cultural Differences and Identifying Content 00:30:08 - Excessive Use of Profanity 00:30:51 - The F-Bomb Ratio 00:31:49 - A Potential Positive Side 00:35:41 - There Are Other Ways to Monetize Than Ads 00:38:31 - An Alternative to Throwing Stones 00:41:18 - Let Them Hear Your Heart

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