What are the 3 types of donors that every fundraiser should understand?

The Fundraising Talent Podcast

This week our guest is Sybil Ackerman-Munson at Do Your Good. Sybil shared with us the three types of donors that every fundraiser should know and understand. For two decades, Sybil has been a trusted advisor and has helped give away over $45 million. Sybil has served on numerous boards, task forces, and stakeholder groups; and what I most appreciated about our conversation today was that her insights have emerged from experience with being on both sides of the charitable gift exchange.

I’m always up for a framework that helps us make more sense of ourselves and others, and that’s what Sybil had for us this morning. As she began to describe each type of donor, I immediately began to recall personalities throughout my career who fit each part perfectly. I have to say that, as someone who has spent my entire career thinking about how to better understand and relate to donors in more meaningful ways, Sybil’s three-type framework deserves to be at the top of anyone’s resource list. Sybil’s insights really knocked it out of the park this morning. If you’d like to learn more about Sybil and Do Your Good, visit their website here.

As always, we are especially grateful to our friends at CueBack for sponsoring The Fundraising Talent Podcast. And, if you’d like to download Responsive’s latest edition of Carefully & Critically, just click here.

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