Finance and Account Management

The Fractional CFO Show with Adam Cooper

In this episode, I’m thrilled to be joined by @Rachael Ager, the Client Services Director at Brunswick Creative, the creative arm of Brunswick group, where Rachael leads the account management team working across offices in Europe, North America, Asia, and the Gulf.

In this conversation, Rachael and I explore how agency finance teams can best empower and support account management and in turn their clients.

🌟 Some of my favourite parts were:

✅ How Rachael sees the role of finance as a vital second pair of eyes within the business;

✅ The challenges of working in a Creative agency and managing overspends to ensure client satisfaction;

✅ The management of projects and ensuring that as a global agency international clients are supported in a consistent way;

✅ How Brunswick Creative use regular finance surgeries as ways to provide visibility to Account Management on project progress;

✅ How education of the team on the direct link between timesheets, estimates and invoicing improves timesheet completion rates.

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