Positioning yourself as an expert! - Mini Episode

The Floral Hustle

In this week’s minisode of The Floral Hustle, Jen dives into the critical topic of positioning yourself as an expert in the floral industry. Whether you're a seasoned florist or just starting out, Jen shares actionable insights on how to showcase your expertise to clients, wedding planners, and other professionals in the wedding industry. You’ll learn the importance of crafting compelling positioning statements and elevator pitches to instill confidence and build trust.

What You’ll Learn in This Episode:

• Why being "just an inch ahead" of your clients makes you the expert they need.
• Strategies to position yourself as the go-to florist for both clients and wedding professionals.
• How to develop a powerful positioning statement to close consultations effectively.
• The difference between an elevator pitch and a positioning statement and when to use each.
• Real-life examples of how Jen’s expert positioning has landed her high-value clients—even against stiff competition.
• Sneak peek into the upcoming Branding, Bouquets, and Business Workshop designed to refine your branding and boost your expert positioning.

Key Quotes from the Episode:

• “You don’t need 25 years of experience to be an expert. You just need to be a step ahead of your clients to guide them confidently.”
• “Positioning yourself as the expert eliminates client doubts—you're their easy button.”
• “I attract more colorful weddings because I position myself as an expert in color and showcase those designs consistently.”

Upcoming Event: Branding, Bouquets, and Business Workshop
Hone your brand and master your positioning at the Branding, Bouquets, and Business Workshop!
📍 Location: Minneapolis, MN
📅 Date: January 2024
💡 What’s Included:

• Two bouquet styles (hand-tied cascade and spiral technique)
• Hands-on installation design
• Business strategies to position yourself as an industry leader
• Full styled shoot gallery
• Optional video upgrade: Create a professional elevator pitch video for your website and social media (only $250!)

🎟️ Use code ROCKSTAR for $100 off your ticket!
👉 Learn more and register at TheFloralHustle.com/Rockstar

Links and Resources Mentioned:

• Branding, Bouquets, and Business Workshop Details
• Jen’s Elevator Pitch Video Example – available on the workshop sales page.
• Explore all upcoming workshops at TheFloralHustle.com.

Connect with Jen:

• Website: TheFloralHustle.com
• Instagram: @‌TheFloralHustle