Andrew E. Johnson: 700% Growth - The Goode Food Story!

The Firebelly Social Show

Andrew E. Johnson is the CEO of Goode Foods, a reputable provider of high-quality canned beans and vegetables dedicated to meeting individuals' dietary and nutritional needs. During his tenure, he led a sales team that expanded brand distribution by 700%, securing deals with major retailers such as Kroger, Meijer, Walmart, Associated Wholesale Grocers, Food Lion, Shaw's, and Target. Additionally, Andrew played a pivotal role in transforming the company's distribution channels from government contract-based to retail-based, significantly increasing its reach and market share. He holds a bachelor's degree in communication and media studies from Loyola University Chicago.

In this episode…

In today's market, many subpar canned foods lack nutrition and flavor. As a health-conscious person, where can you find healthy alternatives to the canned foods available?

According to an expert leader in the food industry, Andrew E. Johnson, convenience and nutrition can coexist. For over two decades, their family-owned business has dedicated itself to providing customers with high-quality canned beans and vegetables that meet dietary and nutritional requirements without sacrificing convenience. He shares his journey of growing the brand to offer a better alternative to the highly processed and unhealthy canned foods that dominate the market.

On this episode of the Firebelly Social Show, Duncan Alney talks with Andrew E. Johnson, CEO of Goode Foods, about growing a canned food brand. Andrew talks about the genesis of Goode Foods and its products, how he successfully expanded its distribution by 700%, and its marketing strategies.