The Rise of Schmidt's Naturals: Jamie Schmidt on Building and Selling a Brand

The Female Founder Show

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What happens when a kitchen experiment turns into a global sensation? Jamie Schmidt, founder of Schmidt's Naturals, joins us to share her incredible entrepreneurial story. From creating body care products in her kitchen to building a brand worthy of Unilever's attention, Jamie reveals the highs and lows of her journey. Discover the pivotal moments that took her from selling at local farmers' markets to seeing her products on major retail shelves. Jamie opens up about the emotional rollercoaster of selling her company, the strategic decisions behind it, and the invaluable support network that helped her navigate these transformative times.
But Jamie's story doesn't end there. Post-acquisition, she's channeling her entrepreneurial spirit into the world of pickleball—a rapidly growing sport. As a part-owner of a professional pickleball team, Jamie is investing her time and resources into expanding this exciting industry. Learn how she's merging her business savvy with her passion for pickleball to create new opportunities and grow the sport's community. Tune in for an episode brimming with inspiration, strategic insights, and the excitement of new ventures.

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1. The Rise of Schmidt's Naturals: Jamie Schmidt on Building and Selling a Brand (00:00:00)

2. Female Founder's Entrepreneurial Journey (00:00:07)

3. Future Plans in Pickleball Industry" (00:13:17)