Social Media Marketing for Business Owners (with Catalyst Marketing) // The Exchange #026

The Exchange with Sunil Prasad

Jessica from Catalyst Marketing joins us today to talk everything social media and digital marketing - we talked how much you should be spending as a business to market your company; what content works and what doesn't; the reluctancy of brands to allocate funds to social media marketing; what it means to build brand through social; and plenty more in between.

Thanks for coming down Jessica! Check out Catalyst Marketing here:
www.wearecatalyst.ca
INSTA: @wearecatalystmarketing
FB: @wearecatalystmarketing
LI: www.linkedin.com/in/thejessicahugh

( 00:19 ) Introduction to Jessica and her social media studio, Catalyst Marketing, and what they do.
( 01:14 ) Jessica's personal story & career background.
( 03:44 ) Having a side hustle with a full-time job and not making much extra money in order to learn.
( 04:49 ) Feeling free to fail, nurturing your innate ability to grow and explore, saying "no," and using all that to change your work environment.
( 11:39 ) What Catalyst does and why they work with clients they align with.
( 14:27 ) Marketing to older demographics [65+]
( 17:36 ) Adapting to the trends of existing social media platforms and shifting away from print and into social!
( 21:30 ) Separating "sales" & "marketing" from each other and what 'building brand' really means.
** ( 25:58 ) Q&A begins
* ( 26:01 ) How much is an appropriate amount to spend on digital marketing (ie, Facebook & Instagram ads)? Do you cap it at a certain amount?
* ( 29:39 ) I run a digital marketing agency and have plans on expanding it soon... curious on where I can find people to hire or source out to. Any particular websites that are good besides Upwork?
* ( 35:40 ) Feelings on the term "boss babe" or "business babes" and the like?
* ( 39:07 ) How much would it cost to start a goods delivery business?
* ( 42:59) What would be a good special offer for a taco or breakfast place? Basically something that someone can claim on Facebook and come in and use in-store.
* ( 45:04 ) I own an e-commerce CBD business and I need to bring traffic to my website, but I am unable to run paid ads on social media because they'll shut me down... I need to get this moving quickly, any ideas?
* ( 51:04 ) If you were just starting out an agency, what would you do to grow in the beginning? What did you do? What would you do differently?