Culture Club: Bacardi's annual cocktail trends report, what to expect across Singapore’s bars and cocktail scene

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Bacardi Limited has recently released its fifth annual Bacardi Cocktail Trends Report, anticipating the key trends that will redefine cocktail culture and the spirits business in 2024.

And for the first time, Singapore was one of the key countries surveyed to create the report, alongside global cocktail giants such as the US, UK and Tokyo.

Does this mean Singapore has made it in the world’s cocktail scene? How high is Singapore's barometer when it comes to cocktail trends?

Jacob Briars, Global Advocacy Director, Bacardi, shares with us more findings from this study and where Singapore stands in the world's cocktail scene.

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1. Culture Club: Bacardi's annual cocktail trends report, what to expect across Singapore’s bars and cocktail scene (00:00:00)

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