Tired of Time-Wasters? Set Up a Velvet Rope Policy

The Equestrian Business Podcast

In this episode of The Equestrian Business Podcast, we’re diving into a game-changing strategy that every equine professional needs to know: the Velvet Rope Policy. Imagine working only with clients who value your expertise, respect your time, and bring out the best in your business. That’s what the Velvet Rope Policy is all about—creating an exclusive “VIP” experience for the clients who truly fit your business while setting boundaries that protect your energy and improve your service.

Whether you’re a riding instructor, equine physiotherapist, or any equestrian entrepreneur, you’ll learn how to identify your ideal clients, set up essential policies, and create a reputation as an in-demand professional. Say goodbye to stressful clients and hello to a client base that respects your business and allows you to thrive.

In This Episode, You’ll Discover:

• What the Velvet Rope Policy Is – Understand the concept and why it’s essential for service-based businesses.
• Why It Matters for Equestrian Professionals – Learn the benefits of working with ideal clients and how it impacts your work-life balance, income, and reputation.
• How to Identify Your Ideal Client – Tips on defining the clients who will truly benefit from and value your services.
• Setting Boundaries that Benefit Everyone – Explore ways to establish clear, professional policies on cancellations, payments, and communication.
• Communicating Your Policies – How to effectively present your boundaries to clients in a way that highlights the benefits to them.
• Handling Repeat Offenders and Exceptions – Guidance on dealing with challenging clients and when to make exceptions.

If you’re ready to level up your equestrian business by building a strong client base that respects your time and expertise, this episode is for you.
Tune in to start crafting a business that works for you, not the other way around!

The Equestrian Business Podcast is the ultimate podcast for equestrian business owners, ranking 2nd in "The UK's Best Equestrian Podcasts"
Want to work with me?
Drop me an email to [e-mail] or pick a time that's good for you for a FREE 1-1 consultation with me where we'll discuss your business goals and help you get your business on track. Book now by clicking the Calendly link here: https://calendly.com/equestrianbusinessspecialist/free_consultation
I also have plenty of free downloads and webinars you can join to help you get started in growing your equine business.
Head over to my socials to find them! (You can find me by searching 'Equestrian Business Specialist' on any platform!)