Loyalty cards – helpful or not?

The Enterprise Doctor Business Show

Welcome to today’s episode of The Enterprise Doctor Business Show, with my guest Alice Beer, consumer expert and TV presenter.

We spoke about the second annual report from Virgin Red, which looks at how consumers interact with loyalty cards (or, as I call them, lack of loyalty cards!).

Some great input for you as a consumer, but think about it from a business perspective – how can you motivate loyalty in your customers, and benefit from that?

You can follow Alice at https://www.instagram.com/thisisalicebeer/?hl=en and the Virgin Red website is at https://www.virgin.com/virgin-red/ .

If you want to connect with me, to talk about the mentoring and coaching I deliver to small businesses, or if you think you'd be a good guest on the show, please do let me know. You can do that via https://www.linkedin.com/in/enterprisedoctor/ .
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