Greenville and the Crib Economy

The Engenius Podcast

A few casts ago we talked about 2022 trends in marketing - the development of the crib economy was one of them. Our habits as people have changed over the past two years and Covid-19 has served as the impetus for countless people to move states, jobs, and more. We’ve seen those changes in Greenville as more and more people move to the city from other states and even other countries!

Marketing is all about communicating to people - so what does marketing look like when your audience is growing, shrinking, and moving in this post-pandemic world? Listen in as TJ Deluccia, Samantha Wagner, and Chris Manley talk through human geography, second-tier cities, and how the growth of Greenville as an upstate community impacts marketing.