The Silent Killers of Performance (and How to Fix Them)

The Ecommerce Toolbox: Expert Perspectives

In this episode of The Ecommerce Toolbox: Expert Perspectives, Matt Ezyk, Senior Director of Engineering, Ecommerce at Hanna Andersson, shares how heritage brands can modernize ecommerce platforms without sacrificing reliability, performance, or customer experience.

Matt reveals the “silent killers” that quietly erode site conversion, from friction-filled checkout flows to cross-team misalignment, and how he’s tackling them through selective modernization, API-first architecture, and a disciplined focus on site speed. He also cuts through the AI hype, explaining why clean, connected customer data is the non-negotiable foundation for any meaningful AI adoption.

If you want to drive ecommerce growth while keeping your tech stack stable and your customer experience intact, you’ll want to hear this conversation.

What You’ll Learn

• The hidden issues that quietly kill ecommerce performance and how to fix them
• Why selective modernization reduces risk and delivers faster wins
• How API-first, microservices-based architecture future-proofs your platform
• Why clean, connected data is the key to AI success
• How to align engineering, marketing, and CX to boost conversion
• How to prepare for the impact of conversational AI search on product discovery

Want to uncover hidden friction and convert more revenue? Click https://www.noibu.com/demo to book a demo of Noibu — the ecommerce monitoring and experience analytics platform

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