Unleashing Business Growth: Insights from a Strategic Executive with Hemant Varshney

The eCommerce Money Map Podcast

[00:01 - 04:18] Opening Segment

• Hemant Varshney is a top producer, senior executive with 14+ years of expertise in various fields
• He hires mid-tier/mid-career folks to work directly with team members and deliver the best service possible

[04:19 - 08:55] Balancing the Math Equation

• The balancing act between onboarding too quickly and providing the best service
• To internally use a math equation to determine when to hire the next person
• The best path to grow an e-commerce business is content distribution and setting up accounts

[08:56 - 13:23] Data-Driven Strategies to Improve Conversion Rates for E-Commerce Companies

• Why we should collect data across different content styles
• Why we should also compare ROI of different types of content
• Improve conversion rates by comparing to benchmarks and understanding user behavior

[13:24 - 17:50] Test and Learn to Improve Your Business

• Use social media to build following and share information about products
• Run paid ads on social media to drive conversions
• Test and learn sooner rather than later to improve business performance

[17:51 - 19:07] Closing Segment

• See the links below to connect with Hemant Varshney

Quotes:

“If you're onboarding too quickly, your team might not be up to speed, and so you won't provide the best service.” - Hemant Varshney

“It's all about calculating ROI and comparing one against each other in each part of the funnel.” - Hemant Varshney

Connect with Hemant by visiting digicom.io.

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

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If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

Thanks for tuning in, we’ll see you next time!