Choosing the Right eCommerce Platform for Your Business with Kathryn Smith
Manage episode 327487880 series 2943417
[00:01 - 05:40] Opening Segment
- Kathryn shares her background as a web designer/developer
- Transitioning from employee to entrepreneur
- The surprises and challenges she faced
[05:41 14:22] What You Need to Know About Shopify
- For business owners: affordability
- For developers: control and accessibility
- How to know if Shopify is the right fit for you
- A feature that every user should utilize in Shopify: native integration
[14:27 - 28:37] Increasing Traffic On Your Site
- Adding any kind of text that provides context to your website
- Email marketing
- Putting return and legal policies
- Paying attention to data and metrics
[28:38 - 25:59] Closing Segment
- eCommerce is not a one size fits all
- Final words
Connect with Kathryn!
Walton Birch website: https://waltonbirch.com/
Facebook: https://www.facebook.com/krsmithconsulting
Instagram: https://instagram.com/krs_consulting
Twitter: https://twitter.com/kathrynrsmith
LinkedIn: https://linkedin.com/in/kathrynrsmith
Leverage the power of financial data to fuel growth for your eCommerce business, head straight to https://www.esenshi.com/.
If you’d like to hear more episodes, visit us at https://www.ecommercemoneymap.com/ or on your favorite podcast platform. Don’t forget to like, subscribe, and LEAVE US A 5-STAR REVIEW!
Thanks for tuning in. We’ll see you next time!
Tweetable Quotes
“Data is actually underutilized in the eCommerce space.” - Kathryn Smith
“Focus on the channels that are bringing the biggest return… For some stores, it's email, some stores, it's social media.” - Kathryn Smith
“eCommerce, like stores, are not one size fits all so definitely evaluate those options out there, whether that be an open-source platform, or whether that be a paid platform like Shopify.” - Kathryn Smith
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