The Most Underrated Marketing Channel

The eCommerce Maven Podcast

Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I’m also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive content or discounts to your email list. So, make sure to listen to this episode and start using email marketing to boost your business’s success! Key Highlights: [00:20 - 06:32] Open Segment An overview of one of the most underrated marketing channels Why email marketing is an important channel for businesses to consider It is important to track how much revenue email marketing is contributing to a business’s overall revenue [06:33 - 15:16] There Are Many Ways to Grow Email Marketing Revenue How people can grow their email lists It is key for purpose-driven brands to consider their margins when doing offers and to test different offers to see which ones convert the best You should have a plan and determine who you're going to send your emails to [15:17 - 19:35] Less Is More When It Comes to Email Management Why people shouldn’t be afraid to email people The benefits of email marketing Kristi discloses the main tactic for increasing email marketing revenue [19:36 - 21:25] Closing Segment Register and enroll in The Email Marketing Masterclass here. Don’t miss the free 60-minute webinar where you'll learn how to amplify your revenue through content, connection, and communication. The workshop is live. The recording will be sent to all who register! Limited to 50 participants. You’ll find all the information at this link: https://my.demio.com/ref/4tEnAjeUuMeDUv15 Join our Facebook group: https://www.facebook.com/groups/braveandboss Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1 Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you! • Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. • Learn more about my story on my website. • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out. • Take my online courses and let’s grow your impact and income. • Join our FREE Facebook group for eCommerce store owners. Key Quotes: "If you were to sell your business today, each of those email subscribers is worth something because those email subscribers are their own channel. This is something you own.” - Kristi Soomer "Email marketing is underrated because there are so many things that can be done with it, such as growing a list, nurturing it with great content, and automating some of the processes.” - Kristi Soomer