Video Games: Africa prepares for the $bn gaming market, with Nathan Masyuko from Ludique Works

The East Africa Business Podcast: African Start ups | Investing | Entrepreneurship | Interviews

Gaming is something that a lot of people may not consider as a business industry.

I, for one, know or rather knew very little about it, though this interview with Nathan Masyuko from Ludique Works was one of the most insightful interviews I’ve ever had.

We speak about the international, multi-billion dollar business in video games and Africa’s place in it

It turns out that South Korea is the mecca for gaming, and that individual players are earning hundreds of thousands of dollars from playing video games.

How? Well, the key has been to transform video games as a sport.

For sports to get popular it can’t just appeal to the players, it needs to be turned into a spectator sport.

This is the part which, as someone who has never watched another person play a video game as a form of entertainment, I found the critical piece to unlock how the industry is put together.

Nathan and I also discuss the current state of the East Africa gaming community, the kinship between other nations building games, and Ludique Works vision for building the ecosystem.

The simple message is that the industry in Africa has made it once creatives have the financial backing to focus on making and marketing games.

There’s tons of interesting content in this interview, including links to Nathan’s best recommendations on African games to play.

READ MORE AT:
https://theeastafricabusinesspodcast.com/2018/10/11/video-games-africa-prepares-for-the-bn-gaming-market-with-nathan-masyuko-from-ludique-works/