E-commerce Expert Lorenzo Riberto: Taking Omnichannel From Buzzword to Strategy

The E-commerce Toolbox: Expert Perspectives

In this episode, Kailin Noivo sits down with Lorenzo Riberto, Senior Omnichannel Program Manager at Rossignol, to explore:

• How to craft a truly integrated omnichannel strategy that meets customer needs across every touchpoint
• The critical role of digital transformation in enhancing customer experience and operational efficiency
• Key differentiators between basic and advanced omnichannel approaches, and how to implement them effectively
• The unique challenges and opportunities of managing wholesale versus direct-to-consumer sales channels
  

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