How This Brand is Empowering Lives Through Athleisure

The DTC Insider

In this episode, Brian Roisentul sits down with Ryan Berg, co-founder and CEO of Aruna, an impact-driven athleisure brand.

Through their products and events, their customers can bring lifelong freedom to victims of human trafficking while celebrating freedom in their own adventure.

Here’s a glimpse of what you’ll learn:

• Current struggles faced by brands

• Ongoing impact of 2023 manufacturing issues into 2024

• Challenges with customer acquisition and attribution

• Corporate gifting: big companies purchasing products

• Successful retention strategies and loyalty program

• Storytelling challenges for Aruna Project

• Key metrics and their evolution as the company grew

• Focus areas within the company

• Leveraging both short and long-form content in marketing strategies

• Future plans for Aruna Project

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.