A People-First Rebranding Process Explained – With Alex Antolino From Typeform

The Drag & Drop Show

In this episode of The Drag & Drop Show, we’re exploring how Alex Antolino and the Typeform team approached their "people first" rebranding process, balancing the rational and emotional, through data collection and conversation.
In 2019, 7 years after launch, Typeform underwent its own rebrand, under the guidance of Alex, Creative Director at Typeform.
Let's take a look at which stage unlocks the path to brand alignment, discuss the importance of allowing yourself to change your mind, and learn how to balance emotion with logic when rebranding.
The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).