S4 E5 | Feelings are Facts: Adding Emotional Appeal to Reason-Based Argument

The Dissidents

In this week's episode we challenge liberal communicators to make better use of emotional language and imagery to boost their logical arguments. Mike refers to philosophical and historical references to the conflict between reason and sentimentality. Elizabeth describes what research in psychology has to say about the the important contributions of the brain's emotional system to everyday functioning. Reason and emotion are not in conflict; they work in concert.

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