041: English, Ethics, Education, and Encouragement in Paid Search with Navah Hopkins

The Digital Marketing Mentor

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From an early dream of becoming an English teacher to her pivotal shift into the marketing world, Navah's story is a testament to following one's true calling. Discover how her mentors shaped her into a professional and compassionate leader, and explore mentorship strategies that have left a lasting impact. Navah shares invaluable insights on digital marketing trends, data privacy, and the surprising findings from Optmyzer's recent study. Whether you're an experienced marketer or a newcomer, Navah's wisdom will leave you inspired and better equipped for success in the dynamic realm of digital marketing.
Episode Highlights:

• Navah Hopkins originally wanted to be an English teacher, so determined her 3rd-grade self. Through education and honest family guidance, that became marketing. After starting in SEO and there being an ethical mismatch with the strategy she was working within, she found herself in the world of non-profits and eventually Paid Search.
• She’s had mentors who helped grow her into an empowerer of colleagues, a better public speaker and marketer, and more confident in growing herself. One of her mentees (with whom she connected playing video games) went from a $500/month stipend to her paying them $10k/mo in billable hours within a year. She finds incredible joy in helping others learn how to help themselves.
• Optmyzer released a study reviewing the efficacy of broad match v. exact match keyword strategies. Navah discusses how she had to adopt a new approach to paid search strategy upon reviewing the results as they contradicted her previous position. She loves getting to learn new and challenging evidence.

Episode Links:

• Navah
  • LinkedIn
  • Optmyzer
  • Search Engine Journal - Ask a PPC
  • Paid Search Association
• Zina Kayyali
• Purna Virji
  • High Impact Content Marketing
• Shelly Fagin Episode
• Optmyzer Study

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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1. 041: English, Ethics, Education, and Encouragement in Paid Search with Navah Hopkins (00:00:00)

2. Digital Marketing & Mentorship (00:00:05)

3. The Power of Mentorship and Collaboration (00:12:49)

4. Mentorship and Empowering Others (00:16:59)

5. Empowering Others Through Digital Marketing (00:30:03)

6. GA4's Question-Answering and Match Types (00:44:51)

7. Google Match Study (00:48:38)

8. Check Data, Be Pragmatic in Advertising (00:52:11)

9. Max Campaign Benefits and Considerations (00:57:04)

10. Mastering Consent and Personal Boundaries (01:00:43)