What Is Content Localization?

The Digital Experience Show by Enonic

In today’s global marketplace, reaching audiences around the world is easier than ever—but simply translating your content isn’t enough. To truly connect, businesses need to adapt their content to fit the linguistic, cultural, and regulatory nuances of each market. This process is known as content localization.

In this episode, we explore how localization goes beyond translation, adjusting idioms, humor, and visuals to resonate with local audiences. We'll discuss why it matters for enhancing user experience, building trust, expanding market reach, and gaining a competitive edge. Plus, hear real-world examples from brands like Coca-Cola, Samsung, Apple, and Amazon on how they effectively localize content to make a meaningful impact across borders.

Tune in to learn how your business can harness the power of content localization to foster authentic connections and drive global success!