Strategic Partnerships - Build your business without a marketing budget.

The Digital Animal with Renier Lombard

In this episode Renier talks about strategic partnerships

1. How investing some time, energy, and a few cups of coffee can have the same effect as a huge marketing budget.
2. How to work with your competitors rather than against them.
3. How to structure referral agreements that will bring in new business and generate passive income for you and your partners, creating ultimate win-wins.

Your time is precious, so here are some shortcuts to key moments in the episode:

1:00 - Businesses should share knowledge and, yes, business

2:10 - How to leverage other people’s relationships

5:50 - Don’t pitch your services, have someone else do it

6:00 - Advice when creating strategic partnerships - values, clients, services

9:00 - Abundance mindset when partnering

10:45 - Structuring a referral or partnership agreement

12:20 - How big businesses are built on referral marketing

16:45 - Block out some time for networking and business development

18:45 - You don’t have to do business with everyone

20:10 - What if someone is a taker rather than a giver?

22:25 - Putting partner logos on your website

24:00 - Taking a day for relationship and therefore business development

26:00 - People care about what’s important to them

28:25 - Who to contact first and how

33:45 - What you can start doing right now to build strategic partnerships

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