CFO Neil Livingstone Shares The Role Of CFO In Boosting Business Success And Wealth (#304)

The Deep Wealth Podcast - Extracting Your Business And Personal Deep Wealth

“Know who you are.” - Neil Livingstone

Host Jeffrey Feldberg interviews Neil Livingstone, a career CFO, and business owner, about tools and methods to successfully grow a business and maximize profits. Livingstone emphasizes the importance of having a clear vision and disciplined action to increase business value. He speaks about his journey, starting at PricewaterhouseCoopers, moving to run his own business, CFO Advisory, and the importance of working with authentic, trustworthy teams with whom the business owner resonates. The discussion also touches on how remaining authentic builds confidence and trust with buyers, and the importance of using key performance indicators (KPIs) and having professional financial control. Livingstone also stresses preparation for liquidity events to avoid reducing enterprise value and working with specialized M&A advisors instead of regular accountants.

02:29 Neil's Journey to Becoming a CFO
07:49 The Role of Discipline and Vision in Business Success
08:17 The Importance of a Clear Business Vision
10:11 Understanding the Buyer's Perspective in a Liquidity Event
13:20 The Role of a CFO in Business Coaching
18:15 The Importance of KPIs in Business Growth
21:23 The Impact of AI and Pandemic on Business
21:56 The Importance of Self-Development and Market Research
22:06 Leveraging Expertise for Business Success
23:02 The Role of Specialists in Business Growth
23:27 Preparing for a Successful Liquidity Event
25:05 The Importance of a Strong Advisory Team
32:47 The Value of Clarity and Discipline in Achieving Goals
36:48 The Deep Wealth Experience Testimonials

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SELECTED LINKS FOR THIS EPISODE

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CFO Advisory

CFO Advisory - YouTube

Neil Livingstone, B Bus, CA - Business Owner - CFO Advisory Pty Ltd | LinkedIn

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