Revolutionizing Print: Henrik Müller-Hansen on Gelato's On-Demand Innovation

The Dead Pixels Society podcast

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What if the print industry isn't dying, but instead is on the brink of a breakthrough? Join us as Gary Pageau of the Dead Pixels Society chats with Henrik Müller-Hansen, the founder and CEO of Gelato, who is revolutionizing the world of local, on-demand printing. Hear Müller-Hansen recount how a small village in Sweden and the teachings of business icon Jan Stenbeck propelled him to disrupt the global print landscape, and how the initially skeptical reaction to the name Gelato only fueled the drive to innovate further.
Discover the untapped potential of print production in our discussion, where Müller-Hansen unveils strategic insights that reveal growth opportunities in both digital and traditional printing sectors. We explore how local, on-demand production can span various industries, from apparel to home decor, and challenge the outdated perceptions of the print industry. By rebranding the concept to "production on demand," Müller-Hansen aims to highlight the innovative and broad applications of local production, showing us a future where personalized products can be created efficiently and sustainably.
Lastly, we delve into the transformative impact of digital printing on localization, sustainability, and the thriving creator economy. Through real-world examples, including potential shifts for companies like Starbucks and the rising engagement of younger generations, Henrik paints a compelling picture of how Gelato is connecting global entrepreneurs with local printers. Learn how GelatoConnect is enabling makers to utilize idle capacity in printing facilities, driving industry growth and fostering new business opportunities. Tune in to hear how this innovative approach is setting

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Hosted and produced by Gary Pageau
Edited by Olivia Pageau
Announcer: Erin Manning

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1. Revolutionizing Print: Henrik Müller-Hansen on Gelato's On-Demand Innovation (00:00:00)

2. [Ad] Agency for Change : A Podcast from KidGlov (00:30:18)

3. (Cont.) Revolutionizing Print: Henrik Müller-Hansen on Gelato's On-Demand Innovation (00:30:57)