))
Unlocking High-Intent Car Shoppers
Manage episode 409246112 series 3433233
เนื้อหาจัดทำโดย David Spisak เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก David Spisak หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
In this episode I had the pleasure of hosting Scott Crompton Digital Marketing Director at Victory Automotive Group and Ron Andrews, the Vice President of Media and Digital at Cars Commerce.
What We Discuss In This Episode:
Our conversation delved into the intricacies of automotive marketing strategies and the unique opportunities presented by the Cars Commerce platform. We started by discussing the audience differentiation offered by Cars Commerce, highlighting the platform's ability to reach 25 to 30 million unique in-market car shoppers every month. This audience comprises individuals actively considering purchasing a vehicle, with a significant percentage still undecided on their purchase decision.
Scott emphasized the efficiency and effectiveness of Cars Commerce in reaching these in-market shoppers compared to traditional advertising channels. He highlighted the importance of first-party data and personalized targeting in maximizing return on ad spend and improving overall marketing performance. This personalized approach allows dealerships to eliminate waste and focus their resources on engaging with potential customers who are genuinely interested in purchasing a vehicle.
Furthermore, we explored the significance of understanding and targeting potential EV shoppers in today's automotive market. Despite common misconceptions, Scott emphasized the importance of treating each customer as an individual and tailoring marketing efforts to match their preferences and needs, whether they are considering ICE vehicles, hybrids, or EVs. By leveraging first-party data and advanced targeting capabilities, dealerships can effectively connect with EV shoppers and enhance their overall shopping experience.
Connect with David Spisak to Achieve Exponential Growth:
- Linkedin: https://www.linkedin.com/in/davidspisak/
- Website: https://www.davidspisak.com
- Email: david@disruptivegrowthsolutions.com
- Phone: +1 (510) 604-0308
- Visit https://linktr.ee/spisakd for all our links
Like this show? Please leave us a rating and review where you're listening right now!
- 🎧 Subscribe on Apple: https://podcasts.apple.com/us/podcast/the-david-spisak-show/id1602552929
- 🔊 Subscribe on Spotify: https://open.spotify.com/show/6oPjFeHfnxNXPTHXxNwIsm?si=4fc3f546d07a4679
175 ตอน
แบ่งปัน
