EP98: "Driving Growth & Innovation In The Events Industry" with Jonny Baynes, Partner, Plural Strategy #eventprofs

The Dan Assor Show #eventprofs

My guest for this episode is Jonny Baynes, a partner at Plural Strategy, a strategy consultancy for the media, information and technology industries.

Jonny has over 25 years of experience in the media and events sectors and leads Plural’s Events practice, working with leading corporates, investors and venues in the sector globally to drive growth and innovation. He is a keen musician and plays in the company band!

The conversation includes;

• Merger and Acquisition trends in the live events and event technology sectors
• Moving beyond the live event
• The continued appetite of private equity in the B2B live events sector
• Trends and opportunities in event technology
• How important it is for event businesses to continue to embrace technological innovation
• How to overcome the challenges face on the digital transformation journey
• Insights into the process Jonny goes through with clients on the design of a new event
• The concept of customer taxonomy and it's significance in understanding customer behaviour and preferences
• What Jonny loves most about working in the events industry

The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.

https://jonas.events/

The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.

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