253. The North Star of Legendary Customer Experience w/ Danielle Lipari-Mareth

The Customer Experience Podcast

A home is one of the most significant, important purchases people make. But that doesn’t mean the process is easy. And unfortunately, it’s not always the most enjoyable. Building and buying a new home can be an extremely stressful experience. But it doesn’t have to be!


Today we speak with Danielle Lipari-Mareth, Vice President of Sales and Marketing at Lennar in Austin, Texas. Lennar’s mission is to pair the right home to every buyer and provide a top-of-the-line experience throughout the entire process. Danielle’s expertise and insight transcend real estate and translate across industries.


Listen in to learn:

• How shifting to perspective to the buyer’s side of the customer journey makes better sales and marketing
• How to make sure you’re treating your customer as an individual, not a sale
• Why a healthy marriage between sales and marketing is essential for customer experience
• What it means to make legendary customer experience your North Star
• What the role of humans are in new home sales

More information about Danielle Lipari-Mareth and today’s topics:

• LinkedIn Profile: https://www.linkedin.com/in/danielle-lipari-mareth-87714336/
• Company Website: https://www.lennar.com/
• Other Relevant Links: Lennar Mortgage