Mehul Trivedi, Spotter

The Created Economy

Spotter is a startup worth more than $1.7 billion and what it does is strike deals with creators to license their old videos. Started in 2019, the company now has deals with more than 120 channels delivering 9.4 billion monthly views and counts Mr. Beast, Like Nastya, Dude Perfect and others as clients. It plans to also invest $1 billion in creators by mid-2023. In this episode, Ken Yeung sits down with Mehul Trivedi, Spotter's head of product (and ex-Twilio, LendingTree and Microsoft), to find out what's happening and to dive deep to learn what's under the hood and how it's helping the Creator Economy. Check out our website for more info at https://www.createdeconomy.com and get the latest Creator Economy news on Flipboard: https://www.flipboard.com/@CreatedEconomy.