Episode 059: Influencers & Social Media With Ian Cleary

The Content Academy Podcast: Content Creation for Online Business | Creating Raving Fans |Selling High Value Paid Content |

We are delighted to have Ian Cleary from Razor Social on the Content Academy Podcast. Ian Cleary hails from the same town as Paul Caffrey and Philip McGrath in Dublin, Ireland.

The proud Irishman is a globally recognised influencer and cited as a top Social Media Expert by the likes of Chris Ducker of youpreneur and Darren Rowse of Problogger to name but two.

Ian Cleary has built a tribe of over 20,000 subscribers in less than two years achieving over 1 million visitors on RazorSocial in 2014 alone. Ian is an international speaker and has talked at events such as Social Media Marketing World and Content Marketing World.

Ian is also ranked as one of the Top 40 Digital Strategists in the World and Top 50 Content Marketers in the World!

IN THIS EPISODE WE TALK

• How to create content that stands out in a competitive niche

• The Importance of building relationships

• How to promote your content WITHOUT an audience

PEARLS OF WISDOM FROM IAN CLEARY OF RAZOR SOCIAL

“Start within a focused niche to help yourself standout”

“You must have good content, most bloggers don’t put enough effort into their content and don’t get the reach or exposure they expect”

“Build Relationships on a Strategic Level & Business Opportunities Will Open Up”

“Our goal is to produce a better piece of content than is out there today to beat our competitors”

“Got an idea for content and found it already exists? Present it in a different format with a different angle”

“Don’t have an audience? Find Influencers who do and include tips from them so they will share it with their followers!”

LINKS AND RESOURCES MENTIONED

Ian’s Website: Razor Social

Ian’s Twitter: @IanCleary

How to get 1000% more shares on a Blog Post by Ian Cleary

Buzzsumo

SEMrush

THANKS FOR LISTENING!

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Special thanks to Ian for taking the time to share his journey, experience, and wisdom with us this week. Why not drop him a message on Instagram with your thoughts on today’s episode, @IanCleary