Ep. 131 - Scaling a Startup That's Not a Startup! with Peter Prizio

The Conference Room with Simon Lader

In this week's episode of The Conference Room, host Simon Lader sits down with Peter Prizio, CEO of SnapAttack, a cybersecurity vendor, to explore the journey of building a startup in the cybersecurity industry and the importance of proactive security measures.

KEY TAKEAWAYS FROM THIS WEEK'S EPISODE

Peter Prizio Background (01:22 - 02:17)

• Peter shares his journey to becoming CEO of SnapAttack, highlighting his diverse background in electrical engineering, consulting, and cybersecurity.

SnapAttack Development Story (02:17 - 03:39):

• Discussion on the unique story of SnapAttack development, originating from a product within Booz Allen Hamilton's Dark Labs and later spun out as a standalone product.

Challenges Faced by SnapAttack (03:39 - 05:07):

• Peter elaborates on the challenges and opportunities SnapAttack faced as a startup, including securing venture capital funding and establishing a brand in the market.

Differentiation Strategy (13:23 - 15:37):

• The conversation explores SnapAttack strategy for differentiation in a competitive cybersecurity market, focusing on proactive security and efficiency.

Peter's Product Management Background (22:17 - 29:27):

• Peter discusses how his product management background prepared him for the CEO role, emphasizing the importance of surrounding oneself with a capable team and fostering open communication.

Establishing a Company (30:19 - 36:16):

• Peter discusses the importance of having a mentor network and provides top three tips for establishing a company.

AI Innovation and Threat Detection (36:16 - 42:18):

• Peter talks about recent developments at SnapAttack, including leveraging AI innovation for threat detection and prevention.

SnapAttack's Journey and Challenges (42:14 - 03:53:53):

• Peter shares SnapAttack's origin story and the challenges faced in establishing product-market fit and brand credibility.

Messaging Strategies and Market Differentiation (03:55:21 - 04:03:18):

• Discussion on evolving messaging strategies, proactive security approach, and product differentiation in the cybersecurity market
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CEO Role and Leadership Challenges (04:03:18 - 04:14:31):

• Peter reflects on his transition from VP of Product to CEO, managing diverse functions, and provides insights into effective leadership.

THIS WEEK'S GUEST - PETER PRIZIO
Peter Prizio, CEO of SnapAttack, pioneers enterprise security solutions. With a focus on consolidating intel, emulation, engineering, hunting, and purple teaming into an intuitive, no-code platform, SnapAttack revolutionizes security operations. Peter’s background spans defense engineering and public services, with a dedication to fostering collaboration for proactive security. Holding an MBA from George Washington University and a BS in Electrical Engineering from the University of Connecticut, he drives innovation to address cybersecurity challenges.
To learn more about Peter Prizio please visit his Linkedin Profile
To learn more about SnapAttack, please visit their website

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and founder of the Cybersecurity Business Growth Think Tank. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams and is one of the leading voices in the cybersecurity and search industries.

Get to know more about Simon at:

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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