Ep. 119 - How to Scale your Social Media and Generate Leads from it, with Julz Vitality

The Conference Room with Simon Lader

In this week's episode of The Conference Room, we're thrilled to welcome Julz Vitality, a seasoned podcast host, summit host, speaker, and the CEO of Positive Impact. Join us as we delve into a thought-provoking discussion on enhancing online presence, social media strategies, and achieving business success with practical insights from Julz's expertise.

KEY TAKEAWAYS FROM THIS WEEKS EPISODE

• Lack of Clarity in Online Presence: Julz addresses the challenge many entrepreneurs face in spreading themselves thin across various passions online. She highlights the importance of being known for a specific niche to establish a strong online reputation.
• Focus and Consistency: Successful branding involves maintaining a consistent message across all platforms. Julz emphasizes the significance of clear and focused content, avoiding conflicting messages that can confuse potential clients.
• Value-Driven Lead Magnets: When building an email list, simplicity and value are key. Shorter lead magnets like cheat sheets and checklists tend to be more effective than lengthy ebooks. They provide actionable insights, ensuring users find immediate value.
• Building Relationships: Julz emphasizes the value of fostering connections with influencers and likeminded individuals in your industry. Collaborations and partnerships can significantly boost your reach and credibility.
• Overcoming Sales Apprehension: Selling should not be feared; it's about offering solutions that can genuinely help others. Entrepreneurial success hinges on not only providing value but also inviting potential clients to take logical next steps.
• Balancing Personal and Professional Content: While some personal content can add authenticity, Julz advises primarily using social media for business-related posts. Present your professional side consistently across platforms.

THIS WEEK' S GUEST - JULZ VITALTY

Julz Vitality, a seasoned podcast host and social media visibility expert, is recognized for her profound impact on entrepreneurs' online presence. As the CEO of Positive Impact, she champions the power of strategic social media usage for achieving work-life balance and sustainable business growth. Julz's signature podcast, Positive Impact TV, boasts over 100,000 YouTube views, while her social media channels boast a following of over 50,000 individuals. Drawing from her extensive experience in coaching and speaking, Julz guides entrepreneurs to optimize their digital footprints and create valuable connections in the dynamic world of online business.

All of Julz's details can be found here:

YOUR HOST

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and podcast growth consultancy Viva Podcasts. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people make money from podcasting.

Get to know more about Simon at:

Website: https://simonlader.com/

Make Money from Podcasting: https://www.vivapodcasts.com/podcastpowerups

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader

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