A Tale of Three Podcasts with Megan Dougherty

The Company Show

Podcasts that look very similar from the outside can actually create completely different kinds of value for the businesses running them. Here’s what I mean:

Imagine a standard podcast. The podcasty-est podcast you can dream up. You know what I'm talking about: about 40 minutes long, one host interviewing one guest, released every Tuesday. The Ur-Podcast—there are a lot of them.

It’s tempting to think they all sound the same. The more cynical among us might say that they do. But they can be serving very different functions for the companies that run them and making a very different impact based on the Blueprint used and the individual metrics optimized for.

Let’s take a look at how a ‘bread and butter’ podcast format can be optimized for very different business outcomes. Listen to the episode or read the blog post here: https://podcastingforbusiness.com/75

Tune in to the full episode to learn about:

• How similar podcasts can serve different purposes
• How to optimize podcast for different goals
• Optimizing workflows, recordings, and post-production
• Should you be concerned about competition?

Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!

Let’s Connect

I’d love to know your reason for podcasting—and how you’re optimizing for it! Find me on LinkedIn or Instagram.

Need A Podcast?

The Company Show was made possible by the team at One Stone Creative.

If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!

Key Quotes

“No one has ever found a podcast on a topic they are interested in and said: *That’s it! I have found the one and only podcast on this topic I’m going to listen to; I will never seek out or listen to another one—*that doesn’t happen." - Megan Dougherty

Resources

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Make sure to check out our free Monthly Strategy Calls!

Podcasting for Business Conference 2023 Recordings

Learn about what other business podcasters are doing:

• State of Business Podcasting Report 2023

Related:

• Does Your Podcast Format match Your Podcast Goals?
• Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
• Maximizing your Creative Energy to Serve Your Audience
• Creating Impact with Expert Knowledge with Kachina Gosselin
• Podcasting with Purpose with Fatima Zaidi

PFBCon 2023 Recordings

Whether you're a solopreneur, manager of a department, principal at a firm, or a non-fiction author ready to expand into audio, the Podcasting for Business Conference will help you leverage a podcast to meet your business objectives.

Missed PFBCon 2023? Check out the recordings!