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The Community-Led Growth Show - Episode 27 w/ Caroline Salis, Community Manager at ZoomInfo
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เนื้อหาจัดทำโดย Joel Primack เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก Joel Primack หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
In this episode of The Community-Led Growth Show, our Host Joel Primack interviews Caroline Salis, Community Manager at ZoomInfo.
Caroline Salis begins the episode by sharing a bit about her background and what ZoomInfo does. To dive into the conversation around community at ZoomInfo, she shares the behind-the-scenes knowledge of what started the conversation about building a community - both internal employee advocacy and customer ones.
As a multi-product company serving different audiences, Caroline discussed the research conducted to inform the strategy behind building a single community for their customers. Proceeding with their plans to launch a customer community, ZoomInfo decided to launch it as a LinkedIn Group, so Caroline shares the why behind that choice.
As their community continues to grow, she’ll develop new ways for members to engage with each other by listening to them. With the community being live for approximately 6 months now, Caroline focuses on qualitative metrics versus quantitative ones.
Next, she shares the lessons she’s learned while building the 2 communities at ZoomInfo, along with learnings from connecting with other community professionals.
To close out the episode, Caroline shares her 3 Community trends in the B2B SaaS space that she’s watching for in 2022.
Follow Caroline on Twitter.
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