How to Win More Sales with the Right Catering Packaging

The Catering Feed: The Catering Growth Podcast

Customers get upset when they pop open a catering tray and find a cold burger or soggy salad. Especially when the food was meant to impress bigwigs at a meeting. So if you want to fuel your business with the fast-growing catering market—which has jumped 5.4 percent since 2018—it's a good idea to upgrade your packaging. Ordering better packaging is not too difficult, and it can make a huge difference in driving repeat catering business. In this podcast episode, Sabert Corporation's Nicole Buck, Vice President of Food Service, and Susan Beaudry, Senior Director of Marketing, reveal how better packaging improves the customer experience of your catering business. Nicole and Susan discuss how to choose the right packaging for your menu and customers, and why you need a packaging budget for your catering operation. Tune in to learn how a great packaging strategy can help you grow your catering business. Episode Takeaways: - Base your packaging choices on your catering menu. Choose packaging that reflects your food, the size of your orders, and the distance your delivery driver must travel, among other considerations. - Seventy percent of catering orders have leftovers, and only 24 percent of catering orders are eaten right away. So choose packaging that's easy to reseal, reheat, and reuse to ensure your customers get the most out of their catering orders. - One of the top concerns for catering customers is order accuracy. To give them peace of mind, use clear lids, label food, and make a catering drop-off checklist. - You can boost your catering sales by as much as 20 percent if you choose packaging that showcases your food and eases customer pain points.