HOW WE ADAPTED TO CLIENT NEEDS TO GROW OUR BUSINESS | With Rendani Nevhulaudzi and Bert Weenink | The Business Spotlight

The Business Spotlight Series

In this Business Spotlight interview, we hear from Rendani Nevhulaudzi MD of Joren Digital. Rendani and his wife Ndamulelo started the digital marketing agency in 2013. Rendani speaks of all the challenges that they faced and highlights the importance of continuous marketing. At a low conversion rate in the industry, business development and focus on growing the customer base is critical.
Rendani has worked through really difficult times and due to them adapting and being able to fulfill their ever-changing client needs in COVID, they grew as a business.
He speaks of their recruitment challenges and what they look for in new recruits. New team members have to fit in with the Vision, Mission and Culture of the company and they must become part of the team.
Rendani believes I have that they have the drive to become a truly African marketing and communications agency. The one area he wishes that was delivering more in Joren Digital is Sales and Marketing.
Some great advice is shared here, as well as a fantastic learning about running a business. For more information on their procurement service visit: www.joren.co.za or contact coach Bert at www.bertweenink.com

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