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เนื้อหาจัดทำโดย The Burgess Lovecast เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Burgess Lovecast หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Episode 49: Episode 49 - MOMCAST IV: A New Hope
Manage episode 209621814 series 1140145
เนื้อหาจัดทำโดย The Burgess Lovecast เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Burgess Lovecast หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Kat gets hustled by a floor sander, Andrew is a surly teenager, everyone mispronounces LA CROIX, we all shock the monkey, and Bags tunes his "ick-tar." 00:45 - Pants runs analytics about Staind? 02:00 - Mom doesn't get Snapchat 07:00 - We have zero content prepared / Kat's Corner 11:00 - #ad 15:00 - Pants was a surly teenager 18:30 - What's in Pants's Glass? / Pants has a fancy dinner date 26:00 - KELDOG tells embarrassing stories about Bags 30:00 - KELDOG reads death metal lyrics 38:00 - What's More Dangerous than Aspartame?
…
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44 ตอน
Manage episode 209621814 series 1140145
เนื้อหาจัดทำโดย The Burgess Lovecast เนื้อหาพอดแคสต์ทั้งหมด รวมถึงตอน กราฟิก และคำอธิบายพอดแคสต์ได้รับการอัปโหลดและจัดหาให้โดยตรงจาก The Burgess Lovecast หรือพันธมิตรแพลตฟอร์มพอดแคสต์ของพวกเขา หากคุณเชื่อว่ามีบุคคลอื่นใช้งานที่มีลิขสิทธิ์ของคุณโดยไม่ได้รับอนุญาต คุณสามารถปฏิบัติตามขั้นตอนที่แสดงไว้ที่นี่ https://th.player.fm/legal
Kat gets hustled by a floor sander, Andrew is a surly teenager, everyone mispronounces LA CROIX, we all shock the monkey, and Bags tunes his "ick-tar." 00:45 - Pants runs analytics about Staind? 02:00 - Mom doesn't get Snapchat 07:00 - We have zero content prepared / Kat's Corner 11:00 - #ad 15:00 - Pants was a surly teenager 18:30 - What's in Pants's Glass? / Pants has a fancy dinner date 26:00 - KELDOG tells embarrassing stories about Bags 30:00 - KELDOG reads death metal lyrics 38:00 - What's More Dangerous than Aspartame?
…
continue reading
44 ตอน
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1 Episode 79: Danny Elfman Eugenics 1:02:29
1:02:29
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We're breeding a new kind of cinematic experience. Also, what if the fun COULD stop? There's more: ZONK!, Dad Advice, Thin Lizzy but Censored, Fred Lines, Fool Pants, The Penguin Runs the Tim Horton's, WHAT's more DANGEROUS than ASPARTAME?, Normandy Beach Potato Chips
The Big Goose Industry is back, and it's taken another victim. Also: There's been a(nother) murder, the Pants Press-Gazette Returns, Old-timey baseballer or Dickens?, and What's More Dangerous than Aspartame?
*static crackles on old TV, then cuts revealing weird evil puppet* Dennis, you've spent your life being a menace... Other things: We were being gross, What's In Your Glass?, Deadlines, Why didn't we get a trampoline?, What's More Dangerous than Aspartame?, Sleepy cheesecake.
Smokey the Bear left us, and the world is in shambles. Also featuring: The Concoction, Microplastic Goodness, Andrew Pitches a New Segment, Fire, Fool Pants, What is More Dangerous than Aspartame, and yeah, we comment on Southwest.
My turtle isn't great with finances. Other things: Bob Ross Comment Section, Bicycle Shit Bag, Nerf Squirrels, More Diarrhea
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1 Episode 74: Episode 74 - The Quantum Physics of Fairy Rings 1:01:49
1:01:49
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All we wanted was a lovely stroll through the park, but instead you gotta call me a pillock. Other things: They Offer a Wash and Fold Service; How to Make a Good Patty Melt; You're Not Going to Heaven if I'm Not; What Is the Plural of Pillock; SPRING HAS SPRUNGING; I Know What a Grandma Is; Turn the Reverb Up While You're At It…
I just didn’t want to have to pay rent anymore. How did I end up here? Other things: They Are All Inside Bill Murray; A Bird Casino and Potato Salad; A Sweaty Pizza Mess; We Lose All of our Italian Endorsements; Plenty of Other Ways to Poison Your Child
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1 Episode 72: Episode 72 - I Need to Know What a Basement Hangout Is 1:01:43
1:01:43
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ที่ถูกใจแล้ว1:01:43
So let's say a murder occurred in your home, and let's say you didn't do it. Or maybe you did. It doesn't matter. What matters is your daughter is a little mad about it. Other things: We're Sorry, Your New Favorite Pizza-chaini, An Unfinished Patio, The Fahrenheit of Margins, Get Outta Here Feudalism!, The Worst Possible Future…
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1 Episode 71: Episode 71 - That Squirrel Had a Family 1:11:17
1:11:17
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ที่ถูกใจแล้ว1:11:17
Fluffers challenges you to a steel cage match, and someone's not leaving alive. Other things: Old, Cold, and a Little Bold; Cowboy Pirates; Hey That's MY Storm Shelter; Opening the Big Heavy Door
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1 Episode 70: Episode 70 - The Turkey Tidbits Recess 1:06:28
1:06:28
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My esteemed colleagues, in these difficult times, we can all agree on one thing - it's Turkey Tidbits day, and we're all too hungry to deal with any of this. Other things: A 7-year-old Scumbag, Andrew's Plan to Exorcise Florida, Valentine's Day Butt Washin's, Please Don't let my Save Status Burn, A Hot Cup of Porridge…
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1 Episode 69: Episode 69 - Come On Down to my Secret Door 1:10:28
1:10:28
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Listen, when you purchase a haunted house, this is in the realm of possibilities. This is part of the deal. Other things to talk about: Corn on the COB, No good clowns can come from this, Movie Time with Uncle Pants, FiscRepDramCom, a nice Espressanini in Falmouth, and Fuckin' Nick.
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1 Episode 68: Episode 68 - The Strudel Fund 1:12:16
1:12:16
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ที่ถูกใจแล้ว1:12:16
If you're late for strudels, then you don't get any strudels. No exceptions. Other things: System of a Down Watch 2K20, FOOL PANTS with TURKEY STUFF, You Can Do Whatever You Want With You Spaghetti, Lamb Sauce, Rabies the Clown
It's the safest car on the market, and it comes in pink. Thanks dad! Other things: Wet Lawn Furniture, A Subtle Altercation, A Racist Siren, Randomly Generated Bugles,Two C's at the Front, Mini Momcast!, Surrounded by Wolves
I won't go to this gay bar without my T-shirt novel. Other things: Dads Hate Brunch, Illegally Copying Sousa, Vegan BBQ Surprise, Real Bacon Bits
This time around: It's the scruple of a lifetime, and it involves your sister-in-law, your father, and some other things! Also: At Least We're Consistent, Murphy's Law, It Worked in the Bible, Knocking on Wood Flippantly, Red Pill, Trumpet Hits, and BEES SO MANY BEES.
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