Ep 32: Marketing Models: Collectives with Tanisha Raffiuddin and Luke Neve

The Built Environment Marketing Show

Collaboration is a hot topic across the built environment as people realise that we can do so much more together so today’s episode delves into collectives and how they can help to supercharge your marketing.

My guests are Tanisha Raffiuddin from the LDN Collective and Luke Neve from Comms Crits who talk about their work as comms specialists who work as part of collectives.

Timestamps

00:00:00: Introduction

00:01:38: Tanisha's and Luke's collectives

00:04:02: Luke's three steps

00:07:49: Tanisha's MO

00:10:37: Clients' benefits from employing a collective

00:13:31: Downsides to collectives

00:17:17: Collective success stories

00:22:42: How to appoint a collective

00:27:24: Be prepared to receive honest feedback

00:35:39: Final thoughts

Marketing In Times of Recovery is the built environment marketing podcast and this is the third part of my marketing models mini-series which looks at different ways to get your marketing done. Check out episode 1 here - group/online programmes and episode 2 here - consultants/independents.

Marketing In Times of Recovery is hosted by built environment marketing consultant, Ayo Abbas from Abbas Marketing. Sign up for my monthly roundup here for the latest built environment marketing news

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Resources

Abbas Marketing

Comms Crits

LDN Collective

Concept Culture

Neve.agency

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