Is TikTok blurring the line between a review and an ad?

The Briefing

Have you ever found yourself endlessly scrolling through TikTok being bombarded with food reviews?

Sometimes they appear organic, with creators hopping on a trend or trying a viral product for their followers. Other times, these creators are being paid by restaurants and cafes to plug their businesses or products.

There are legal and ethical guidelines in place to stop this content from appearing organically in your feed – but why are they being so rarely followed, and even more rarely enforced?

In this episode of The Briefing, Sacha Barbour Gatt is joined by TikTok lawyer Jahan Kalantar to find out exactly how online creators are sidestepping consumer laws and what more, if anything, can be done.

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